Send to people who expect your message.
Use email for legitimate account communication and permission-based interactions. Where consent is required, collect it explicitly and keep an appropriate record.
Do not use purchased, rented or scraped lists. Keep contact information current and respect a recipient’s request to stop receiving a category of communication.
Use an authorized sender and configured domain.
Send only from addresses authorized for your account. A consistent name and clear signature help recipients recognize the source of a message.
Domain administrators should configure and maintain SPF, DKIM and DMARC with their mail provider. These controls help validate sender identity and reduce spoofing risk; a webmail interface alone does not configure every domain’s DNS.
Pay attention to delivery feedback.
Review delivery failures and complaints, correct invalid addresses and stop repeated unwanted sending. Report signs of compromised access rather than continuing a suspicious sending pattern.
Mail providers and recipients apply their own limits and filtering. Authentication and good practices support deliverability, but they do not guarantee inbox placement or acceptance of every message.
Respect preferences and report concerns.
Where applicable, include a clear opt-out mechanism in outbound communications and honor requests promptly. The sender remains responsible for meeting the requirements that apply to that communication.
For questions about sending through Evolena, contact [email protected]. Report spam, phishing or suspected misuse to [email protected] with relevant headers and timestamps.